20130417

exploring the word [3]


vertical format ... a little more "mappy"

removed 'X marks the spot' to open the concept of Exploring as something beyond a means to an end. the X inferred not only a destination, but that treasure will be found in a particular spot. on the contrary: the treasure is the newly tread path, creating one's own map.

20130405

exploring the word [2]



a topographic approach, using the three colors that will be a part of the newsprint project with aiga